Wednesday, 30 May 2012
Sales of Mexican chillies have risen 20% since last year according to EHL, a UK ingredients business. They attribute the growth to the rising tolerance of the UK palate towards spicy food and current food trends favouring Latin American cuisine.
Mexican food is still the fastest growing cuisine in the UK and Peruvian is also seeing rapid growth.
People also seem to be increasingly aware of the provenance of their food, with growing interest in the origin of the chillies they are buying. Does this reflect a drive for greater authenticity?!