Thursday, 26 November 2009

Crowning the tequila queen

Did you know that the UK has a tequila queen? No, neither did I. As of last month, the title was duly bestowed upon one Cleo Rocos, whose previous claim to fame (if you're old enough to remember) would have to be The Kenny Everett Show.

However, the comedian/actress has taken up a new cause in the form of tequila, a spirit that remains largely misunderstood in this country. It's all to do with the way you should drink the stuff; you should sip it, not swig it. Cleo, who travels back to Mexico every few months, is very fond of the tipple and as a result, has been crowned the tequila queen by the Mexican Chamber of the Tequila Industry (or Consejo Regulador del Tequila). Her love of tequila has also led her to establish The Tequila Society (and one of the oddest websites I've ever come across). I'm still not entirely sure what the society does or if you can even join it, but it's certainly a worthy cause.

If you don't know much about tequila and how it's made, this recent article in the Independent is a good introduction. I've just about got my head around the difference between mezcal and tequila. Interesting to learn that 74% of tequila is exported to the USA...I wonder how much of that ends up in the households of such celebrities as Justin Timberlake, Cindy Crawford and Oprah Winfrey, who are all supposedly very fond of the drink. 

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